Launching any brand, whether a consumer brand, a service, a B2B or a corporate brand is an emotional time. There is jubilation in your marketing and communications groups, the big internal announcement and the partying later But then what? Building a brand is not a one-time project. The real work begins after the launch to get your customers interested and actually invest in your brand. Especially for SMBs, this becomes a race what with all the competition all around.