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Brand Name and Logo: Fit in or Stand Out in the Long Run

- 4 min read By Preetham Parvatam

09 January, 2018

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A strong name and logo, with a solid strategy, can help small and medium businesses grow revenue and customer base.

What’s in a name? Well, everything! In a world filled with different start-ups, small businesses and great ideas, a strong name will tell your story even before you make the first transaction with a customer – it tells people what you do, what your shared values are, and your expertise.

" 90% purchase decisions are made by emotional connections people make with a brand’s name "

Remember, images convey as much as words do. A logo reinforces your story visually, allowing quicker connections with the audience and increased brand recall – things that will establish brand loyalty in the long run.

It’s not surprising that 90% purchase decisions are made by emotional connections people make with a brand’s name and the values it stands for, or that using the right colors in an ad or logo increases attention by 40%. All these offer an edge to your company!

Nothing is built in a day

As a small business or a start-up, you probably know, already, why brand name and logo are critical. You’ve probably brainstormed a list of names with your colleagues and friends, or crowdsourced from your social networks.

Maybe, you’ve even asked an artist to start doodling. But what started off as fun could turn into a mechanical, overwhelming and frustrating process, after several hours into it. This could make you crowdsource more advice, making it more exhausting.

While you are right on one item – seeking advice and testing the pulse of the audience – you would benefit by approaching this more strategically.

" A Sub-Standard design will convey negatively about your product quality making you look amateurish "
How do you want to be remembered?

A strong brand name will remind people of the values you offer and your distinguishing features, while being linguistically simple. But a terrible name could kill your competitive advantage even before you start.

It’s the same with design. A well-designed logo conveys a certain degree of professionalism and competence, while a sub-standard design will convey negatively about your product quality, making you appear amateurish.

Enlisting Expert Help

Branding is a combination of marketing, business strategy and creativity. When done right, this alone can increase revenue by 23% over time!

For instance, when clients come to us at WinnerBrands, we focus on the long-term implications of branding.

We take inspiration from the client’s business and niche to build meaningful names that are relatable, appealing and creative. Knowing our way around trademark laws also helps – apart from being creative, it’s important to have a defensible trademarkable and a search friendly, recognizable name, that’s possible to obtain a domain for

" Branding is a combination of marketing, business strategy and creativity. When done right, this alone can increase revenue by 23% over time! "

Our designers work closely with our marketing experts to ensure our logo designs anchor a company’s brand appropriately. To get an understanding of the thought process required for naming and logo creation, take a look at some of our work.

 

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