29 November, 2019
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Who would have known that the simple key, formerly known as the pound key or number sign, would change the future of social media and marketing? Well it has today!
Born on Twitter on 2007, hashtags today can be found on many social media sites. Just by using one hashtag alongside your post, you can actually double your reach and engagement.
Creating a standalone hashtag for your brand can work like a call-to-action phrase. You give users new ways to get in touch with your brand on social media. For example, Tostitos used the hashtag #GetTogetherAlready to encourage get togethers with their chips and salsa. The brand gives you a source of conversation about what it means to do with “friends + chips,” with a little clever wordplay but also encourages you to use this hashtag the next time you think of a get together.
Businesses can benefit from hashtags on many levels:
Some of the most common hashtag uses include:
All these require some sort of conversation. Brand-specific hashtags should aim to entice discussion and ultimately engagement.
2. Decide your social network as each network has a different approach to hashtags.
3. Start getting creative with coming up with ideas for your hashtag, something which is unique and relevant to your brand. Brainstorm ideas with the following tips: Great hashtags are often,
5. Have a simple message which gets through to people and is consistent with your brand image. Don’t force the hashtag to be catchy, since you can risk losing followers with overly humorous or complicated hashtags. For example, the hashtag #BeatCancer by Livestrong achieved more than 300,000 tweets and 1.67bn impressions and this was in 2010.
5. Make it actionable so that you are likely to get some sort of response. Actionable hashtags are ones which,
For example, Reebok’s #BeMoreHuman campaign urged people to empower women through fitness.
Double Check Your Hashtags
Before unveiling it to the world, make sure your proof your hashtag content. A social media fail is detrimental to your brand, its image and its audience. So before launching a hashtag campaign,
Track Your Hashtags Performance
Brevity is the key, so avoid posting your hashtag too frequently. A tool like Sprout Social can help you gain valuable insights into specific social media analytics like hashtag usage. Try to plan a number of hashtags over a specific period of time and track their momentum over a course of 3, 6 or 12 months.
So go out there, create, introduce, engage and build traction with your hashtags! If you use it correctly and follow the steps above, you’ll definitely begin to see positive impacts with brand awareness and engagement.
Want a winning social media strategy for your brand? Leave it to us at Winnerbrands. Book a free consultation today.