08 July, 2019
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Social media forms an excellent starting point for most SMBs to reach their target audience as it is THE place for consumers to share their opinions about brands and interact with them.
A statistic from Bop Design states that 80% of consumers are most likely to evaluate solutions from brands they follow on a social network like Facebook, Instagram, Twitter or LinkedIn. Right from brand exposure to customer attention, you can see measurable results if your social media branding is done right. Which means better business and stronger customer relationships!In this article, let’s discuss the steps to build a strong and authentic brand image on social media: