09 March, 2019
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What is a Company Name?
The name given to an organization registered under the Companies Act is known as the trade name or company name. To put it very simply, it is the official name under which an individual or a group of individuals decide to execute some business activity for profit making. It has to be suffixed with either private limited company, LLC, Corp or other legal endings depending of the type of business structure it is currently operating under. An example of a company would be the Proctor & Gamble Company or the Coca-Cola Company.
What is a Brand Name?
services of a company, which can be used for advertising and sales purposes. It does not need any legal suffixes. Examples of brands would be Pantene or Ambi Pur (under the Proctor & Gamble Company) and Sprite or Minute Maid (under the Coca-Cola Company).
Ideally company names and brand names should be different
It’s very simple. A company name distinguishes one company from other companies. A brand name distinguishes the products of one company from the products of another company. Sometimes, a brand name and the company name can overlap in case of famous brands like Sony, Nike or Shell, when the company realizes that one name is suitable to be the identity of all its products.
The name of your company should be unique and should represent the quality of your products or services that sets it apart from your competitors.
A company is like an artificial person under whose name statutory requirements are filed, such as income tax returns, annual filings and other legal proceedings. Therefore, you will need to register it with the Registrar of Companies under the Companies Act 2013.
every last detail is crucial to their impending success. If you are setting out to name your company or your brand and need some professional help, let us know at WinnerBrands. Our team of branding experts can work exclusively on your requirement and make your brand a true Winner in the market!
Book a free consultation today!