So, you’ve picked a name for your business. You are all set to design your logo. An artist can draw some shapes, use the colours your competitors use and add your name in an artistic font. Or, you can do it yourself on one of the many design template sites. Sounds simple, right?
There are definitely many ways to do it, but what you want is the Right way. Logos require adequate brainstorming, understanding of your target audience personas and application of design principles. The right imagery, symbols, colours and fonts come together to tell the story about a brand’s culture, values and mission, in less than 5 seconds, without saying a single word!
Before your pen hits the paper, here are some practical pointers.