B2B Content Marketing Lead

Posted 3 weeks ago

Full-time job

About the client:

Our client is a startup offering blockchain solution for HRMS and Identity security space. Co Founded and backed by entrepreneurs with successful track record in the past
Roles and Responsibilities

Carefully crafted content is at the core of our marketing objectives. The prime job of the candidate is to build content that aims to inform, entertain, inspire and engage potential customers and partners. This will involve planning, designing, creating, editing, and publishing relevant content as per the organization’s objectives. The candidate will also work to ensure that our web content aligns with the brand and drives inbound traffic as well as converting traffic to long lasting relationships.

Key Responsibilities:

  •  Strategize and ideate content for different stages of the marketing funnel and have them executed from freelancers/team resources as per our brand guidelines.
  • Planning editorial calendar and content proposition
  • Ensure the content for company blogs, whitepapers,web content, case studies,
    emails, and social media posts are aligned with overall brand and company
  • Create and oversee alternative forms of content besides articles and blog posts -> videos, infographics, ebooks, white papers, etc
  • Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed. Edit content produced by the writers and provide feedback where necessary
  • Distribute content on various social media platforms and track engagement.
  • Track monthly data from google analytics and make plans to improve.
  • 4+ years of content marketing experience in a company or marketing agency – preferably B2B
  • Excellent business writing, content presentation and delivery skills
  • Ability to translate complex business and technology concepts into impactful stories for external channels
  • Proficiency with WordPress and HubSpot
  • Understanding of SEO principles.
  • Self-motivated, looking for a challenge, and excited to make a significant impact
  • Highly organized, creative, and a team player
  • Pays attention to detail – this is a high impact role where editorial strength will matter a lot.

Job Features

Job CategoryFull Time
Full timeBangalore

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