Brand Head – Funded Fintech Startup

Posted 2 weeks ago

Full-time job

About the company:

Our client , A leading fin-tech brand , is on a mission to build financial services that are simple, accessible and affordable. Founded by one of the pioneers of E-commerce in India , the brand aims to build consumer-centric & technology driven businesses in the BFSI (Banking, Financial Services & Insurance) space. The brand is currently disrupting Lending, Insurance and Mutual Funds market

Roles and Responsibilities

  • Develop and manage the company’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
  • Conceptualize brand led ideas that can elevate brand awareness, recall and positioning in our target segment
  • Responsible for the creation and placement of advertising that is in support of the business’s initiatives through media planning, creative development, metrics, market research, and vendor management.
  • Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products
  • Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention
  • Own customer and consumer understanding, identifying their barriers and triggers to purchase
  • Take ownership of the brands voice by defining guidelines and best practices across products and platforms
  • Work with digital teams to create digital first assets that can help drive acquisition & engagement
  • Establish metrics for the purpose of measuring campaign effectiveness against KPI’s.

Key Skills Required:

  • Customer Centricity
  • Innovative and creative thought process
  • Analytical
  • Exposure to Brand Communication and Media Planning
  • B2C experience minimum 8 + Years
  • Prior experience in an internet/digital company, or managing digital first brands is preferred
Would Like to Refer a friend instead?

Job Features

Job CategoryFull Time
Full timeBangalore

Apply Online

A valid email address is required.
A valid phone number is required.