Group Product Managers/Product Managers for an Alcobev conglomerate based in Bangalore

Posted 1 month ago

Full-time job

About the client

The company is considered a market leader in India in the Alcohol Beverages category, having a presence in 69 countries, their flagship brand has achieved recognition in Indian and International markets and continues to remain one of the highest purchased brands even today in this category.

They are building a strong product team and are looking at Product Manager/ Group Product Manager who will help with Product Strategy, Budget Management, Market Research, Campaign Design, Marketing Innovation, and Marketing Operations. The role will report to the Category Head. This is a great opportunity for someone who is looking to grow in the field of FMCG and Food & Beverage.

Key responsibilities

Product Strategy and ATL Budget Management

  • Determine brand performance from past year indices, determine brand strategy and objectives for the financial year (e.g. footprint expansion, unaided awareness score increase, brand trials)
  • Determine priority markets, marketing activities, devise required budget for all activities (performed bottom-up) to achieve brand objectives and plans
  • Determine on-ground activation of consumer engagement activities planning (e.g. IPL, Sunburn); Draw up budgets and detailed plans
  • Lead day to day budgetary management involving sponsorships, costs, overheads for the brand
  • Coordinate with Sales team to understand breadth of distribution, volume output per
    outlet, types of outlets and visibility required, signage and other on-ground sales
    requirements
  •  Lead coordination with and reporting to Amstel global stakeholders to gain insight on best practices from other markets and leverage existing assets during creative development;
  • Drive alignment with of product strategy to the global brand strategy and direction Market Research and Consumer Insights
  • Drive analytics from the research to determine the future outlook for brand under purview
  • Partner with external consultants to plan and implement market research activities and
    post-campaign evaluation studies for the brand
  • Define the brief and research scope for the brand; Drawing inferences, in partnership with
    the agencies and market research consultants
  • Support brand diagnostic and development research lead by GPMs; Support Definitive
    Researches (e.g. consumer profiling, demographic study) conducted at the departmental
    level
  • Independently assimilate learnings and inferences from available syndicated studies and
    conducting market visits to understand on-ground sentimen Campaign Design and Marketing Innovation
  • Contribute to development of annual campaign plan taking into account changes in
    consumer behavior and market environment
  • Partner with creative agency by providing a suitable brief and consumer insights for the
    brand to enable development of robust brand campaigns
  • Coordinate with agency and production house to finalize detailed plans and budgets;
    Resolve issues from a brand perspective on campaign design and execution matters
  • Partner with other agencies (brand, PR, outdoor and event) to develop detailed plans for
    on-ground activation
  • Coordinate with CTC, to drive any NPD activities for the brandMarketing Operations and Reporting
  • Develop and re-organize detailed plans and budgets based on plan achievement and
    market developments for the brand
  • Drive adherence to internal SOPs and guidelines pertaining to marketing operations (for
    approvals, submission etc.) for the brand; Create reports for weekly/monthly/quarterly
    meetings
  • Create Job Lists for the brand, highlight issues and red flags to the Category Head for
    identifying effective resolution needed; Implement corrective actions, as required
  • Coordinate with regional breweries to ensure timely availability of revised packaging
    material for excise approvals
  • Proactively identify changes in existing SOPs and recommend to Category Head for
    approval and lead execution of the same
  • Ensure compliance to ICFR guidelines for all budgets related to brands under purviewREQUIREMENTS
  • MBA in marketing
  • Minimum 4- 6 years of experience
  • Specific experience in sales/product marketing and marketing operations management
  • Deep knowledge of market research, consumer behavior, campaign design, and on-ground
    activation
  • Someone willing to grow into a Group Product Manager/ Category Manager role.

Good to have:

  • Who may or may not have graduated from the top B schools in the world however is still mature to understand the passion and grit that gets you success
  • ​​Experience working with market leader brands and contributed to a large footprint brand or a brand with a lot of variants OR
  • Has experience in the FMCG/AlcoBev/ F&B Industry

Job Features

Job CategoryFull Time
LocationBangalore ( On-site )

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